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Lesson 1

Title: "Bad Ads"

Grade: 8
Time: 90 minute block

Learning Outcomes:

  1. The student will be able to view and analyze alcohol advertisements in group formation.
  2. The student will be able to discuss the negative effects of alcohol use in contrast with it’s appealing nature.
  3. The students will be able to design their own "Bad Ad" for the unappealing aspects of alcohol.


  1. Ads will be shown to the class as a whole. They will be asked what they are, do they like the ads, does the ad look appealing to you?
  2. Students will then break up into groups and analyze the ad, find all of the elements that make the ad appealing and present their ad and "list of appeals" to the class.
  3. A brainstorming session will then be held on the effects of alcohol. (Good and Bad will be written on the board) and a list will be formed as the discussion progresses.
  4. A lecture/discussion will be held on the effects/long-term damage can have on the body, other people, and social aspects.
  5. A poem will be read aloud about a girl who sneaks out, rides home with her drunk boyfriend, and they wreck. (Right before she dies, she asks the nurse to tell her parents she loves them. It was her parents in the other car, who were killed.)
  6. Students will design their own ad for alcohol that show the more unappealing side of the issue, individually. If students don’t finish, they may take it home to work on.


  • Several alcohol ads from magazines
  • Paper
  • Markers
  • Art Supplies


The students will design their own advertisement showing the negative effects of alcohol use (rather than the standard ad making alcohol look appealing.)

Internet Resources:

Advertising Impact