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Lesson 15

Title: Alcohol - Influences From Television"

Grade: Middle (5-8)
Time: 2 day Lesson (20 Minutes - First Day) (40 Minutes - Second Day)

Learning Outcomes:

To familiarize and chart the attempted influences television commercials portray, with regard to alcohol usage over a five hour period on one week night.


  1. Divide students into groups of 5 and select a group leader.
  2. Assign each group one major channel to watch from 4 p.m. - 9 p.m. tonight (exclude children's channels such as Disney, Nickelodeon, etc.)
  3. The group leader should assign each member one hour of television to watch on their channel between 4 p.m. - 9 p.m.
  4. The group member should fill out the record keeping form for that one hour of television watching.
  5. The form should be brought back to the group tomorrow.


  1. Students should bring back their recording sheets to the group.
  2. Groups should total the number of alcohol related commercials from all of their sheets.
  3. The teacher should then bar graph the results by channels using an overhead projector.
  4. Students should then discuss the results in groups.

Suggested questions:

    1. Which channel had the most alcohol commercials?
    2. Why do you think channels may have had different totals?
    3. Which programs had the most commercials?
    4. Which programs had the least alcohol related commercials?
    5. Why do you think alcohol producers use commercials as a means of selling their products?

Groups should then discuss their answers with the entire class.